"In terms of our future product plans, we have an interesting and exciting product plan," says Saab Cars USA
President Dan Chasins.
And being one of the first entries, we intend to shape that segment." "It will help us continue our strong momentum," added Saab Cars USA
President Debra Kelly-Ennis."
Others on the panel will be moderator Susan Kohlman of Pillsbury Winthrop; Karen Katen, president of Pfizer Global Pharmaceuticals; Annika Bolina, executive vice president of SEB; and Debra Kelly Ennis, president of Saab Cars USA
Louis Post-Dispatch; Fallon McElligott of Minneapolis for a bmw ad; Ground Zero advertising of Marina del Rey, Calif., for a Virgin Cola ad; Katsin Loeb/Loeb Advertising and Sandstrom Design of Portland, Ore., for a George Vogt ad; and the Martin Agency of Richmond, Va., for two ads promoting saab Cars usa
and Vertex Pharmaceuticals Inc.
Saab Cars USA recently implemented a corporate strategic plan for ensuring total customer enthusiasm.
Prior to the new system, Saab Cars USA, based in Norcross, Ga., maintained applications on three disparate systems--an IBM AS/400 in Georgia; a System/390 IBM mainframe hosted by Caterpillar Logistics Systems in Peoria, Ill.; and a proprietary Unix-based dealer management and communications system installed at each Saab retailer.
Established last year, Greenlight.com has a simplified buying process that removes "the pain points" for consumers, says company CEO Joel Manby, previously head of Saab Cars USA
. In a two-year deal, Greenlight is paying online giant Amazon.com $15.2 million to promote its buying service on the Amazon site.