As cable operators operate within a fixed geographic network, OTT also provides a mechanism of increasing the subscriber base by offering OTT-delivered services to off-net customers.Revenue generation is based on a pay TV S-VOD model, again with the ability to generate additional T-VOD revenues through pay-per-view movies.
Pure play OTT operators who aggregate content from multiple content providers primarily lead on either A-VOD (YouView), T-VOD (FlmFlex) or S-VOD business models (Netflix, Blinkbox).