TACODA

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TACODATarget Coordinate Data
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"AOL is a perfect match for Tacoda," Curt Viebranz, CEO of Tacoda, said in a statement.
AOL Agrees to Buy Tacoda
TACODA specializes in targeting the quality of ads.
Publishing Technology is poised for growth
Rapt said its technology is enabling accuracy in the planning, pricing and provisioning of TACODA's inventory, audience and advertising assets and serving as the foundation of the company's yield strategy and sales operations.
TACODA activates Rapt's Inventory Manager and Business Advisor solutions
purchased Right Media, Microsoft bought AdECN, and AOL acquired Tacoda. At press time, all of these deals were expected to close by the end of the summer.
Search combining with online advertising
(Belo uses the popular third-party behavioral advertising network Tacoda.)
Counting On the Web
I have been covering this approach to online advertising since core providers like Revenue Science and Tacoda emerged several years ago.
Behavioral targeting could change the game
"I would say there's no less than 150 companies that have done the exact thing previously and certainly before the year 2000," says Dave Morgan, president and chief executive of Tacoda Systems of New York, an on-line marketing management services provider.
GLOBAL NETWORK PROMOTES PATENT ON WEB ADS Newspapers and other businesses asked to pay fees but observers doubt it'll stick
The behavioral targeting engines like Revenue Science and Tacoda are hot because advertisers now have experience and test cases that prove the effectiveness of pushing relevant ads to people who have shown a prior interest.
The revenue streams of 2007
Tacoda Systems of New York was expected to announce today a new turnkey audience registration system that can be easily installed at large papers or chains.
BUILDING THE BEST SYSTEM
"Media companies are starting to deliver advertisements based on a person's econtent usage," says Dave Morgan, CEO of Tacoda, Inc., an online advertising company.
Use it or lose it: tracking content usage and ROI
Integrating all of these different silos of information is the goal of quite a few newspapers, as evidenced by the growing client list of Tacoda Systems Inc., a third-party database-and-marketing-management provider based in New York.
An urge to merge drives the move to registration
Behavioral Targeting: JupiterResearch says 16% of online advertisers used behavioral targeting from companies like Revenue Science and Tacoda in 2004, up from 10% last year.
The revenue streams of 2005
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