"For any referral resulting in a job, we'll send you a special gift to thank you for the gesture and the new business it brings to TBBR." This is followed by a list of new clients and the clients who referred them.
TBBR personalizes a standard form letter into a short, friendly thank-you letter that promises the company will let past clients know if it is successful in establishing a remodeling agreement with the referral.
A second personalized form letter announces that the referrals have hired TBBR and adds, "Please accept this gift as a small token of our appreciation for your thoughtfulness." The gift is usually a $50 gift certificate to the client's favorite restaurant.