TBMMSTraditional Breeds Meat Marketing Scheme (UK)
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The TBMMS is already licensed by the Department of the Environment, Food and Rural Affairs (Defra) for the Beef Labelling Scheme, confirming that its system meets their demanding criteria.
"We have introduced this programme to reassure a public that is increasingly concerned about the quality of meat, " says Rosemary Mansbridge, chief executive of the Rare Breeds Survival Trust, which runs TBMMS.
A marketing campaign to consumer magazine editors is highlighting the benefits of rare breed meat and is publicising the details of RBST Accredited Butchers, who are committed to the TBMMS traceability scheme.