TBYBTry Before You Buy (trialware)
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References in periodicals archive ?
TBYB is another way to lure you in to expensive bills.
Root again grew extremely rapidly through its (https://www.carriermanagement.com/features/2018/10/31/185920.htm) TBYB (Try-Before-You-Buy) mobile approach, as one probably would expect of a company with a $1 billion valuation (as we discussed in our (https://www.carriermanagement.com/features/2018/09/06/183806.htm) previous article).
Nonetheless, Root is the first insurer around the world to acquire large numbers of customers through a TBYB (Try-Before-You-Buy) app, something many incumbents have tried in the past few years.