Grounded in the theoretical foundation of media framing and drawing upon the merits and limitations of the existing literature, this study proposes a transnational comparative framing model (TCFM).
Drawing on the media framing literature, the TCFM provides a "framing pool" composed of various frames researchers can use to analyze any cross-national issue.
Drawing on the existing literature, the TCFM also sorts out a list of generic frames for cross-national comparative studies, presented in Figure 1.
According to the TCFM, the author's identified frame--"one of us"--can be categorized as a culture-driven frame.
So, under the TCFM, "War on Terror" can be regarded as a particular U.S.
Researchers using the TCFM may also discover media-system-driven domestic frames.
But in order to build a cohesive framing research literature, the TCFM suggests that researchers studying the same issue--war coverage, in this case--create an issue-specific framing pool that lists all the frames covering the issue.
The TCFM proposes a three-dimensional framing matrix to further categorize frames according to different dimensions.
The TCFM suggests another dimension through which to approach media framing: context.
For example, in the aforementioned study by Good (2008), researchers using the TCFM might identify one or two overarching frames for each newspaper article.
If the TCFM is employed for a comparative sample, the reliability of the statistical analysis increases because all units of analysis have been coded using the same model.