There are few studies on TCIM's offer and the possible effects of its use and its costs (1,4,10-12), which would justify the need to construct methodological frameworks for its evaluation.
It is assumed that the effectiveness of TCIM cannot exclusively be focused on behavioral changes and biomedical patterns.
The growth of the TCIM's offer in the Health Systems of several countries (22-24), including in Brazil (25), has been accentuated in the last decades.
In Brazil, although TCIM has been offered in public health services since the 1980s, it has been officially recognized in the last decade under the name of integrated and complementary practices with the implementation of the policy of the PICS (25).
This perspective has a correspondence in TCIM, since its modus operandi is aimed at understanding the diversity of meanings of the process of becoming ill, and how to intervene effectively in it, requiring a subjective interrelationship so that the motives or causes of suffering are elucidated.
Care at TCIM involves medical rationalities, such as homeopathy and traditional Chinese medicine (13), and other practices such as meditation, massage, reiki (31), floral, chiropractic; moreover, it also depends on the context in which they are inserted (1).
Its effects are evaluated during the process and both the diagnosis and the therapeutic objectives can be reformulated and reassessed, as in the Chinese medicine (13) and in the homeopathy (32-34), among others, since the TCIM professional tends to take into account the demands of the user.
Thus, considering the care taken at TCIM, its evaluation should take into account the following aspects:
"If you accept the premise that automation is a tool and the real power of telemarketing is the people," says TCIM
's Hamilton, "then the only reason for automation is to improve the efficiency and effectiveness of the people."
"We're excited that Bryan has chosen to join us at TCIM," said Linda C.
With over 18 years at the executive level in the contact center industry, Gross joins TCIM Services from ACS, a $5 billion publicly held provider of outsourced business process and technology outsourcing, where he had profit and loss responsibility for $250 million in revenue including operations and relationships in four countries on three continents.