The RP identifies four stakeholder audiences that must be addressed by public awareness programs: local public officials, emergency officials, excavators, and affected public (the TPAA program's focus).
In 2007, the first mass media campaign for TPAA was launched using a combination of cable television and network radio.
The TPAA mass media campaign reaches tens of millions of Texans annually in each of Texas's 254 counties.
The TPAA ads are professionally produced, consistent across all media, have been subjected to three baseline studies, tested for effectiveness, used extensively on hundreds of television and radio stations, and address all RP 1162 mandated topics.
In the past TPAA has utilized print ads in popular women's magazines and radio and television ads on other sports such as minor and Major League baseball, college basketball, and minor league soccer to reach a broad audience.