In step (4), we explore the path dependency of business model change (DaSilva and Trkman
2013) during the financial crisis.
The ever growing consensus further confirms the relevance of Business Analytics tools in traditional areas of decision making such as Supply Chain and Operations Management (Hahn & Packowski, 2015; Hazen et al., 2016; Lamba & Singh, 2017; Trkman
et al., 2010).
Therefore, there are studies in the private area on IT investment and productivity that support the existence of a relationship among these constructs, although it is pointed out as an "eternal question" by Trkman
It has often been confused with other popular terms of management literature, such as strategy, business concept, revenue model, economic model, or even business process modeling (DASILVA, TRKMAN
Moreover, they may have different perspectives on how business process reengineering and automation should be carried out (Barley, 1990; Bensaou & Earl, 1998; Crowswell, 1991; Trkman
Segundo Oliveira, McCormack e Trkman
(2012), o conceito de BA nao depende exclusivamente de tecnologia ou de metodos numericos.
, P., Jerman-Blazic, B., and Turk, T., (2008), "Factors of broadband development and the design of a strategic policy framework", Telecommunications Policy, vol.
Margretta, 2002; Morris et al., 2005; Osterwalder et al., 2005; Teece 2010; Zott et al., 2011) and integration between various business model concepts has not yet emerged (Coombes & Nicholson, 2013; DaSilva & Trkman
, 2014; Demil et al., 2015).
Uma grande parte dos estudos acerca de Business Models e de carater teorico, definindo o construto ou sua apresentando a sua evolucao (SHAFER; SMITH; LINDER, 2005; BADEN-FULLER; MORGAN, 2010; TEECE, 2010; ZOTT; AMIT, 2010; ZOTT et al, 2011; DASILVA; TRKMAN
, 2013; BADEN-FULLER; HAEFLIGER, 2013; KLANG et al, 2014); pesquisas empiricas sao majoritariamente estudos de caso, que avaliam ou descrevem o modelo de negocios de uma ou mais empresas (SANTOS, SPECTOR, VAN DER HEYDEN; 2009; DEMIL; LECOQC, 2010; WIRTZ, SCHILKE; ULLRICH, 2010; SMITH, BINNS; TUSHMAN, 2010; ASPARA, LAMBERG; LAUKIA; TIKKANEN, 2013).
As Peter Trkman
, et al., say, "The purpose of business analytics has always been to provide users with timely, reliable information they can use to make the right decision sooner and more consistently." (11) Similarly, Gary Cokins states, "The goal [of data analytics] is to accelerate the identification of the differentiating drivers so that actions--or interventions--can be made to achieve a high payback profit increase from customers." (12)
Despite this increased interest in business models, there is little clarity around what exactly a business model is and frameworks and conceptualizations have proliferated (see, for instance, Casadesus-Masanell and Ricart 2010; DaSilva and Trkman
2014; Johnson, Christensen, and Kagermann 2008; Koen, Bertels, and Elsum 2011; Osterwalder and Pigneur 2010).
Monopolistic nexus suppliers are especially critical in turbulent environments where a focal firm needs to adjust its operational strategy in a short period of time (Trkman
& McCormack, 2009).