The addition of the Nigeria DTH platform from TSTV
has undoubtedly strengthened ABS' presence in Africa," said Tom Choi, CEO of ABS.
Using AdPoint's Campaign Manager in conjunction with the TSTV
solution gives operators the ability to dynamically insert a targeted ad into a requested piece of content.
Done well, this can become another profitable opportunity for Torstar just as TSTV
has grown as a contributor to our business.
Celebrating its second-year anniversary this month, TSTV
combines direct-response advertising with timely news headlines, features and promotions from The Toronto Star.
David Samuel is currently senior vice-president of corporate development at Torstar Corporation, a broadly-based publishing company whose operations include The Toronto Star, Harlequin Enterprises & TSTV