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TTPM's Silver sees longevity in the trend, "In 25 years, the price of movies and other forms of entertainment has gone up, but the price of board games has stayed relatively the same," he said.
"When kids walk into a toy store it should be a magical place," says Jim Silver, CEO of TTPM, a toy industry review website.
Having the new crop of Ken dolls is "definitely going to help," said Jim Silver, chief executive and editor in chief of TTPM.com, a toy-review website.
''It gives the item more widespread exposure,'' says Jim Silver, editor-in-chief and CEO of TTPM.com, a toy review website.
"Toys R Us was known as an incubator," said Jim Silver, editor-in-chief of toy review site TTPM.com.
''Shoppers need to be strategic,'' says Chris Byrne, content director at TTPM, a toy review site.
"Disney Princess is a great brand,'' and it's only a matter of time before Elsa and Anna, the stars of "Frozen,'' get added to the lineup, said Jim Silver, editor in chief of TTPM.com, a toy website.
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- TTP Promoter Element 1