TVTM

AcronymDefinition
TVTMThame Valley Team Ministry (UK)
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Transparent TVTM comes as a software only option, as a software-mediated managed service with activation, and as a full, premium managed service activation.
Transparent TVTM also offers"premium service options," including the ability to build, execute and measure plans based on more audience choices, including Oracle Data Cloud, Experian, NCS and IRI; an option to guarantee audience reach against any third party target that Simulmedia supports, including Nielsen, MRI, NBI, NCS, Oracle Data Cloud, Experian and IRI; and "guaranteed business outcomes" and a first party data match to TV dataset SimulPanel.
Marketers and media agencies using Transparent TVTM pay a flat tech and service fee, depending on service tier; all media costs will be transparent.