The TVWF contained two specific provisions (Articles 4 and 5, now Articles 16 and 17 AVMS), which are the only tools at the Union level that are per se meant to serve cultural goals, by ensuring a balance of offerings in the EU broadcasting markets.
2011), is reminiscent of the struggle, underlying the adoption of the TVWF, between "the economic aims of completing the single market [and] [.
The fact that satellite operators have been considered liable after the revision of the TVWF
directive in 2007 in the case of problems related to non-European channels that they relay has certainly reduced the risks.
For the time being, if revenues resulting from the usual financial flows - advertising and license fees - are stable, notes the report on the TVWF Directive, not everybody benefits from the "increased diversification of sources of income," or from the "multiplication of services"a in the same way.
The EU is nevertheless ready: the recent revision of the TVWF Directive is supposed to have adapted the 1989 legislation to the new audiovisual services, such as video on demand (see Europolitics 3305, 3315 and the Special Dossier on TVWF).
The new TVWF
Directive, adopted unanimously by member states on 24 May 2007 (see Europolitics 3315, 3313 and 3305) does not alter these clauses.
The option of submitting a list, which the TVWF Directive has allowed since 1997 and will be maintained in the new directive on audiovisual media services, will enable the French authorities to guarantee that most French viewers have access to certain major events on free-to-air TV.
What the new TVWF Directive adds, in the name of the right to information, is a new right for broadcasters to have access to short extracts of major highlights for broadcasting in news bulletins, without, however, affecting the provision on major events.
Directive resides on the country of origin' principle.