The fact that satellite operators have been considered liable after the revision of the TVWF
directive in 2007 in the case of problems related to non-European channels that they relay has certainly reduced the risks.
The pan-European submission argues that TVWF
as drafted would shoehorn digital content providers into rules designed for traditional broadcasters, undermining high-value, high-tech economic growth when it should be stimulating it.
is in essence a concretization of the freedom of services for the domain of television.
Certain provisions would apply to media companies established in other member states providing services in Hungary, and include the possibility of fines for non-conformity with the law (which is contrary to the country of origin' principle of the TVWF
At the centre of this case is the Spanish legislation transposing the TVWF
directive, which requires television operators to earmark 5% of their operating revenue for the funding of short and long European cinematographic and television films and, more specifically, to reserve 60% of that 5% for works of which the original language is one of the official languages of Spain.
The new Directive on audiovisual media services revises the 1989 TVWF
Directive, which underwent an initial revision in 1997.
It should be noted that the EU has just adopted new provisions which will considerably relax its television advertising rules from the end of 2009, in the framework of the revision of the TVWF
Directive (see Dossier at www.europolitics.info).
And yet, "tele-viewers have not globally changed their habits," ensures the sixth European Commission report on the application of the Television Without Frontiers (TVWF
) Directive, adopted on 24 October.
A list of twenty or so major sporting events to be broadcast on free-to-air television in the United Kingdom was given the green light by the European Commission on 15 October in compliance with the Television Without Frontiers (TVWF
) Directive (89/552/EEC, amended in 1997).
In fact, Madrid is not respecting the limit of 12 minutes per hour for spot advertising and teleshopping stipulated by the Television Without Frontiers (TVWF
) Directive, which entered into force in the EU in 1989.
The agreement reached on the revision of the Television Without Frontiers (TVWF
) Directive, adopted unanimously by EU culture ministers on 24 May (see Europolitics 3313), has been widely welcomed by the European audiovisual industry, the advertising agencies and - despite numerous reservationsa- by consumer associations.
The 27 have managed to bring to a close the chapter on revision of the Television Without Frontiers (TVWF