TWLOHATo Write Love on Her Arms (Cocoa, FL)
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The style and content of the conference was not foreign to events that TWLOHA has hosted on college campuses, according to Tworkowski.
The supporter conference was born out of frequent questions TWLOHA has received from individuals seeking ways to make a difference in their communities.
TWLOHA still puts an emphasis on the written word but uses tools such as Instagram and Turn blr to help expand influence.
The campaign encouraged followers to take to Instagram and Twitter to post pictures of themselves filling in the blank "You'll see me tomorrow because ..." TWLOHA drew 5,000 new Instagram followers with the campaign and the #Tomorrow15 hashtag drew 6,500 associated posts.
TWLOHA is not the only organization where pictures are used to tell a story or promote a campaign.
TWLOHA has three Tumblrs, all used differently, in addition to a traditional blog.
It's a place for TWLOHA supporters to post art, photos and projects, things that inspire them.
Both FB and TWLOHA are featured on Tumblr's Charities and Nonprofits Spotlight, which Youngblood said has "been a huge help" in growing the number of TWLOHA's followers.
The Switchfoot concert opened doors for TWLOHA, which has since worked with a few dozen artists and celebrities.
"We are hoping it's more of a conversation and a friendship," he said of the artists who support and advocate for TWLOHA.