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Recordings by O'Neal, hip-hop quartet 1 Accord and rapper Peter Gunz will debut on A and M's Twism label, in which O'Neal is a partner.
He also will have a new shoe call "Junkmob." In addition, look for new commercials from Shaq, and expect headlines from his new TWIsM clothing company, and from his record company by the same name, which will debut its first hip hop artists in 1997.