Incontinence in Belarus is characterised by a dependency on imports and the dominance of one company -- TZMO
, which continued to lead in 2014, recording an 85% value share.
Second-ranked manufacturer TZMO
Capital Group had a retail value share of 23%, followed by Paul Hartmann with a 16% share in 2014.
Second was Torunskie Zaklady Materialow Opatrunkowych (TZMO
) with 12% of value sales, followed by SCA Group with 7%.
In 2013, the leading sanitary protection companies are Procter & Gamble, SCA Group and Torunskie Zaklady Materialow Opatrunkowych (TZMO
Currently, Latin America incontinence sales see Hypermarcas as a key player while TZMO
dominates in Eastern Europe, In both cases, announcements of mergers and acquisitions as well as the development of new production facilities in these regions point to larger companies such as Kimberly-Clark, Unicharm and SCA all looking to strengthen their positions in order to supply this imminent boom in demand.