I also like "Thank You Economy
" by Gary Vaynerchuk.
"The Thank You Economy
" by Gary Vaynerchuk: tips on using social media tools to connect to customers.
"At its core, social media requires that business leaders start thinking like small-town shop owners," Gary Vaynerchuk writes in his new book, "The Thank You Economy
." "They're going to have to take the long view and stop using short-term benchmarks to gauge their progress.
While I thought Crush It was more entertaining, The Thank You Economy
contains some interesting insights and detail worth noting.
All of these, in one way or another, are key to what Gary Vaynerchuk talks about in his latest book, The Thank You Economy
: It's not about media; it's all about engagement--giving your customers the tools to engage with your media is perhaps even more important than the media itself.