(redirected from Through-The-Book)
TTBAlcohol and Tobacco Tax and Trade Bureau (US Department of the Treasury)
TTBTedeschi Trucks Band
TTBTest Tube Baby
TTBTanzania Tourist Board
TTBTelegraph and Telephone Board
TTBTraduction Table
TTBTrigger Test Board
TTBTeletext Browser
TTBThru the Bible
TTBTibet Tourism Bureau (China)
TTBTeaching the Bible (course)
TTBTelegraphic Transfer Buying (currency exchange rate)
TTBTwin Traction Beam (Ford automobile suspension)
TTBThat's Too Bad
TTBTransportation Terminal Battalion (US DoD)
TTBThrough Truss Bridge (engineering)
TTBTokyo Tomin Bank (Japan)
TTBTrans-Tokyo Bay (road; Japan)
TTBTenor I, Tenor II and Baritone/Bass (choral music)
TTBTransform the Business
TTBTransportation Terminal Brigade
TTBToyota Tsusho do Brasil (Brazilian car company)
TTBTürk Tabipleri Birliði (Turkish)
TTBTread the Boards (theater group; UK)
TTBTelephone Terminal Board
TTBTechno-Talking Babe
TTBThe Tanooki Board (forum)
TTBThermal Test Bed
TTBTime-Tagged Buffer
TTBTactical Training Bundle
TTBTactical Transition Broker
TTBTransport de Troupe Blindé (French: Armoured Troup Carrier)
TTBTartar Technical Bulletin
TTBTomahawk Technical Bulletin
TTBTanunda Town Band
TTBTennis de Table de Biron (French: Biron Table Tennis; Biron, France)
References in periodicals archive ?
If a media buyer believed that the primary reader (that is, the one who acquired the copy) was the appropriate audience level to buy, one could point to the issue-specific "through-the-book" method as a resource for identifying this more intense reader.
This idea never built up enough momentum, I think, because there was always the "through-the-book" numbers if you wanted to buy on primary audiences.
Although the screening procedure has been virtually ignored in the United States as a topic of investigation, it has been known for some time that material numbers of respondents who fail to screen-in would qualify as recent-reading or through-the-book measured readers had the question been asked (Lysaker, 1981; Tennstadt and Hansen, 1981; Wilson, 1981; Meier and Cornish, 1983; Vorster, 1985; Cornish, 1988).
"Validating the Recency and Through-the-Book Techniques." In Proceedings of the First International Readership Research Symposium, New Orleans, 1981.
Are Recent-Reading and Through-the-Book affected differently?
Based on data contained in the 1980 ARF Comparability Study [ARF, 1980, 1981], he showed a very strong relationship between screen-in rates and readership levels, for both Recent-Reading and Through-the-Book.
While the ARF study was at the time the only available body of screen-in and readership data for both the Recent-Reading and Through-the-Book methods, it was limited in two respects.