UIHSUnited Indian Health Service
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References in periodicals archive ?
There is a social or relational dimension in the IIHS that is missing in uninvited in-home selling (UIHS) and that cannot be neglected in research contexts.
In addition, the consistency principle will work more effectively in IIHS than in UIHS because consumers, who have already implicitly complied with two requests by agreeing to the sale in the home and listening to the salesperson's story, will try to be consistent with their self-image of being welcoming and well-disposed, and will be compelled to "go along" with subsequent requests (Freedman and Fraser 1966).