UKFCUUniversity of Kentucky Federal Credit Union
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"Just in terms of communication there's a lot of technology that just wasn't around before like Facebook, which revolutionized how students interact with one another," said Greg Baker, vice president sales/marketing at UKFCU. "A few years ago we started advertising on Facebook and we can set a target dollar amount to spend and upload our own ads or commercials to specifically reach a certain demographic within Facebook."
Baker also uses the UKFCU Facebook page as a way to promote the credit union's unique value proposition.
To help check the pulse of students needs, the UKFCU marketing team meets quarterly with a mix of students and graduates age 18 to 26.