The UNESDA
Commitments (http://www.unesdacommitments/no advertising-to-children-under-12/).
In 2019, UNESDA
member companies will provide only no-calorie0x20and low-calorie0x20soft drinks to secondary0x20schools in the0x20EU.
According to UNESDA, a 250ml energy drink contains 80mg of caffeine, the same amount as a cup of instant coffee or half a cup of cappuccino.
Bulgarian Soft Drinks Association, a member of UNESDA, said that the health safety of key ingredients of energy drinks had been ascertained by European risk assessment institutions.
In response, the Union of European Beverages Associations (UNESDA
) announced in January 2006 that it would limit advertising targeted at youth, control sales in schools, and improve nutritional labels.
The commitments, which are specific to the non-alcoholic drinks industry, are UNESDA
's contribution to the EU Platform on Health, Diet and Physical Activity, the obesity forum created by EU health and consumer affairs commissioner Markos Kyprianou last year to bring together different parties.
The decision was announced by UNESDA
, a federation of drinks makers in Europe that includes Coca-Cola Co.
In a separate development, the Union of Beverage Manufacturers in Europe (UNESDA
) has pledged not to market directly to children under 12 across the EU, and has set performance indicators to measure this action.
Soft drinks manufacturers have agreed to comply with a wider code of practice unveiled by Unesda
, the body that represents the European non-alcoholic drinks industry, including Coca-Cola, PepsiCo and Cadbury Schweppes.