In addition to the CS store format that until now has handled multiple brands centering on URARA, Shiseido will establish new oPURE&MILD Excellent Stores,o a format that will be limited to handling mid- and low-price range skincare products, such as PURE&MILD, while leaving intact such basic business conditions as full-time sales staff as well as the installation of POS systems and specialized equipment.
Regarding products, Shiseido willexpand and upgrade items for increasing loyal customers of the mainstay URARA brand.
Failing to earn enough money by working part-time at a gym with her man-hungry friend, Rie (Urara
Awata), she answers an ad for a Webcam girl and, in a red wig and striking footwear, is given the moniker "Asako in Ruby Shoes."
After the setup of Shanghai branch in October 2015, China Innovation Center has been supporting research and development for the Urara
, Pure & Mild and Aquair brands that are developed by Shiseido China Co., Ltd.
Japan's largest beauty company plans to concentrate on two brands that are not significantly exposed to anti-Japanese sentiment because they are not marketed under the Shiseido name: Aupres, a national brand in the department store channel; and Urara
, which is marketed exclusively through cosmetics specialty stores.
With: Urara Awata, Arata, Tomohiro Sekiguehi, Wakaba Nakano.
This one hinges on the obsessive quest of Rika Fujio (Urara Awata), a driven young woman single-mindedly seeking love and marriage with her erstwhile flame, Oho Seiichi (Tomohiro Sekiguchi).
Prestige--Shiseido, Cle de Peau Beaute, BareMinerals, Nars, Benefique; Fragrances--Issey Miyake, Narciso Rodriguez and Elie Saab fragrances; Professional--Shiseido and Joico; Cosmetics--Elixir, Maquillage, Haku, Prior, Anessa, Aqualabel, Integrate, Za, Aupres, Urara
, Pure & Mild; Personal Care--Tsubaki, Sea Breeze, Senka; Health Care--The Collagen, Ihada.
Tropez 81 Stephen Knoll 81 Sulwhasoo 81 Suncut 81 Sundial Brands 30 Sunstar 81 Superdrug 112 Swan Creek Candle Co 36 Swimsuit Bath 108 Tarte 59 The Face Shop 81 Three Custom Color Specialists 59 Timotei Organic Delight 81 Too Faced Cosmetics 59 Top Hygia 81 Top Nanox 81 Unilever 30, 81 Urara
81 Urban Decay 59 Valentino 81 Watashil+ 81 Water Pik 30, 118 Yanbal International 81 Yves Rocher 81 Yves Saint Laurent 76 Za 81 Zep 28, 116
The first brands to get more attention are Aupres and Urara
, which will be promoted in 217 cities with populations in excess of one million.
Shiseido Sheer Matifying Compact, Tsubaki Gold Series, In and On, Urara
, DQ, Future Solution LX, Bare Escentuals (acquisition)
Major brands include Shiseido, Carita, Decleor, IPSA, Ettusais, D'icila Parfums Issey Miyake, Parfums Jean Paul Gaultier, Parfums Narciso Rodriguez, Nars, Cle de Peau Beaute Za, Parfums Serge Lutens, Urara
and Supreme Aupres.