USCPG assists licensed vendors in developing marketing programs for merchandise and forms partnerships with retailers in designing planograms.
"We are showcasing our incredible portfolio of properties and bringing a little bit of the entertainment community to mass retail," says Jill Jones, executive vice president of creative and marketing at USCPG.
"Our toy partners have demonstrated a high level of commitment to the property," notes Tim Rothwell, USCPG
's senior vice president of marketing and merchandising.
In addition, USCPG
has announced a new licensing program for Universal Pictures The Scorpion King, scheduled for release on April 19, 2002, and featuring World Wrestling Federation star The Rock.
"Jurassic Park is recognized as the premiere and authentic dinosaur brand in today's market," says Tim Rothwell, senior vice president of licensing, retail and merchandising at USCPG.
In addition, USCPG has announced a plethora of licensing possibilities for the new animated television series The Mummy.