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USDTVUS Digital Television, Inc.
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Panelists: Patricia Karpas, general VP/G.M., AOL TV; Steve Lindsley, CEO, USDTV; Debby Mullin, VP, new-media advertising, Cox Cable; Jeff Weber, VP.
USDTV sells a digital antenna at Wal-Mart for $99 and then offers a $20 subscription for local channels and 12 cablers, including Discovery, ESPN and Lifetime.
USDTV, which operates in Salt Lake City; Albuquerque, N.M.; and Las Vegas, signed seven-year agreements with cable channels and leases spectrum from broadcasters.