USHBCUnited States Highbush Blueberry Council
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VILLATA: One way the USHBC reaches a broader audience is by way of schools and chain restaurants.
Today's blueberry consumers are also trending younger, more ethnically diverse and more aware of the health benefits of eating the fruit, according to the USHBC.
The USHBC agreed to only use the additional funds during the winter months and for the past two seasons' Chilean blueberry growers have made a voluntary contribution of $100,000 per season to the USHBC.