USPBUnited States Potato Board
USPBUniversity of Scranton Programming Board (Scranton, PA)
USPBUniversity of Strathclyde Pipe Band (UK)
References in periodicals archive ?
The USPB represents the commercial potato production that occurs in more than 35 states, with roughly 2,500 potato farming operations.
To help retailers boost fresh potato sales, the USPB has developed five short training videos.
But it is important to note, the USPB said, that exports during the three-month period were greatly impacted by prices established from the 2011 harvest when suppliers in the EU and elsewhere had a glut, whereas the US was tight on product and high on price.
Completion of the transactions in the purchase agreement is subject to certain customary closing conditions, including, among other things, expiration or termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, and approval by the members of USPB.
The USPB was established in 1971 by potato growers to promote the benefits of eating potatoes.
Food enthusiasts are unique in that they want to be involved with food and cooking as a social and creative outlet," explains Kim Breshears, USPB marketing program director.
Then, the USPB has a consumer messaging campaign around nutrition that it uses to convey the resulting messages about nutrition.
USPB members supply high-quality beef for National Beef's branded products.
Recognized as an innovator in the produce marketing industry, the USPB was one of the first commodity groups to promote its product "generically" and to develop a nutrition label approved by the USDA and FDA.
The company, citing the USPB "Attitudes & Usage Study 2014," says the demographic is 30 percent more likely to prepare potatoes by roasting than the average U.
This is one of the messages the Denver-based USPB is basing many of its promotional efforts on, such as its relationship with Hungry Girl.