The
USPB represents the commercial potato production that occurs in more than 35 states, with roughly 2,500 potato farming operations.
To help retailers boost fresh potato sales, the
USPB has developed five short training videos.
But it is important to note, the
USPB said, that exports during the three-month period were greatly impacted by prices established from the 2011 harvest when suppliers in the EU and elsewhere had a glut, whereas the US was tight on product and high on price.
Completion of the transactions in the purchase agreement is subject to certain customary closing conditions, including, among other things, expiration or termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, and approval by the members of
USPB.
The
USPB was established in 1971 by potato growers to promote the benefits of eating potatoes.
Food enthusiasts are unique in that they want to be involved with food and cooking as a social and creative outlet," explains Kim Breshears,
USPB marketing program director.
Then, the
USPB has a consumer messaging campaign around nutrition that it uses to convey the resulting messages about nutrition.
USPB members supply high-quality beef for National Beef's branded products.
The
USPB chairman was referring to what seems to be America's slight but apparently steady loss of appetite for spuds.
Recognized as an innovator in the produce marketing industry, the
USPB was one of the first commodity groups to promote its product "generically" and to develop a nutrition label approved by the USDA and FDA.
The company, citing the
USPB "Attitudes & Usage Study 2014," says the demographic is 30 percent more likely to prepare potatoes by roasting than the average U.
This is one of the messages the Denver-based
USPB is basing many of its promotional efforts on, such as its relationship with Hungry Girl.