To help build commitment, USSTC had created a category-specific management program for supermarkets.
Part of the management process for USSTC is to drive new sales by putting the best information in front of retailers.
While USSTC is trying to grow its existing business, the company is also bringing new smokeless products to market.
In October, USSTC unveiled Skoal Mint Pouches, the third flavor in the Skoal Pouches line.
USSTC partners with retailers through an initiative it calls Steps to Maximum Profit, which is "a set of tools that allow us to work together to accelerate growth in the category.
On the promotional side, USSTC
is conducting the Skoal 4-speed sweepstakes, which will provide 10 randomly selected adult grand prize winners with four speed adventures involving cars, boats, trucks and airplanes in a variety of exciting locations.
Note: Other includes USSTC and PM USA smokeless products.
USSTC and PM USA's combined smokeless products retail share performance is summarized in Table 8 below.
Altria directly or indirectly owns 100% of each of PM USA, USSTC, Middleton, Ste.
On a sequential basis, USSTC and PM USA's 2011 first-quarter combined retail share increased 0.
At the end of the first quarter of 2011, USSTC launched eight new Skoal X-tra products, and these are expected to contribute to future growth.
PM USA and USSTC continue to build awareness and trial of snus among adult cigarette smokers and adult dippers.