One men's grooming line with an all-inclusive portfolio is Ulric de Varens from Dream Perfumes.
Retailers that have carried Ulric de Varens gift or value sets include Longs Drug Stores, Drug Emporium, Navarro Discount Pharmacies, Pharmhouse and Fedco Inc.
The lines, for both women and men, are sold under the Ulric de Varens name and have captured retailer and consumer interest not only for their noteworthy scents but also for their noteworthy pricing, she notes.
"The Ulric de Varens lines, which include Varensia, rue Pergolese and UDV for Men, prove that the less expensive spectrum of the fragrance universe can have major mass appeal, provided that the manufacturer and distributor ensure that the fragrances are desirable and the packaging is compelling," remarks Castro.
The company's Ulric de Varens line now has major brand recognition among Hispanic-Americans, Dream Perfumes managing director Ines Castro notes.
Furthermore, Ulric de Varens is one of the sponsoring brands for the 1998 Glamour en Espanol university tour in October, which is Hispanic Heritage month.
Rue Pergolese, named after the Paris street where Ulric de Varens
has its home office, also comes in a 1.7-ounce eau de parfume spray and has a suggested retail of $19.
distributor for Paris-based Ulric de Varens
, markets across all lines and demographic groups, the supplier pays particular attention to Hispanic consumers.
distributor for Paris-based Ulric de Varens was founded in 1995 by Castro and her father Hugo Castro.
Aimed at a lower-price market than the popular Ulric de Varens line, Jacques Saint Pres will ship nationally with an introductory sampler prepack containing half-ounce trial-size versions of two worldwide best-sellers: ISA and Indra.
Fragrances from Paris-based Ulric de Varens
, distributed in the United States by Dream Perfumes, are similarly affordable, according to managing director Ines Castro.
"Ulric de Varens
fragrances have upscale packaging, an excellent presentation and the same ingredients as department store brands," Castro notes.