Some of the highlights 2001 shows in included: U2 Elevation World Tour, Madonna's Drowned World Tour, the Back Street Boys' Black and Blue Tour and N*SYNC's Pop Odyssey Tour, The Producers, Disney's The Lion King, Disney's Aida, Warner Brothers Scooby Doo Live on Stage, EA Sports Supercross, USHRA
Monster Truck Jam and others.
By 1987, the USHRA
created the first monster truck series - Monster Jam - with scheduled events and head-to-head match-ups between some of the industry's biggest names.
After securing licensing rights to the popular action sports franchise USHRA
MONSTER JAM(R), 4Kids Entertainment (NYSE: KDE) has finalized significant licensing, promotional and video game deals for the property, which has become an action sports staple on TNN where the program airs three times each weekend.
This property, together with Cubix, Cabbage Patch Kids, Tama and Friends, Ultraman Tiga, Kinnikuman: The Ultimate Muscle and USHRA
Monster Jam will create additional revenue streams for the Company, some of which will be recognized before the close of the fourth quarter of 2001.
The addition of the IHRA strengthens SFX Motor Sports Group's position as the leading promoter of specialized motorsports events, which also includes the USHRA
Monster Jam Tour, the AMA-sanctioned EA Sports Supercross Series, the IFMA Freestyle Motocross Tour, and the National Arenacross Series.
This panoply of (toy) products ran the gamut from USHRA
Monster Trucks to Pokemon.