VAMRVirginians for Advancement of Medical Research
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Publishers seeking a path forward can follow the breadcrumb trail left behind by media companies and brands that adopted the VAMR in some form over the past several months--including The New York Times, CNN, The Guardian, the BBC, The Wall Street Journal, National Geographic, Hulu, Discovery, the Associated Press, and The Huffington Post, whose parent company recently acquired RYOT, a VR studio.
Because VR is conducive to immersive storytelling, 360-degree shorts, movies, and documentaries are a natural fit for publishers looking to dip their toes in the VAMR waters.
Another way to get up and running cheaply and quickly with VAMR is by encouraging citizen journalists to upload and post 360-degree or augmented videos to your site.
Ryan Bell, head of studio at VRScout, says his first recommendation for immersive content beginners is to connect with the VAMR community on social media and share questions and ideas.
With VAMR, we need to be more thoughtful in our adoption and development and try to avoid a future with digital regrets.