VBCMValue-Based Cost Management
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Launched at the 2009 Property Casualty Insurers Association of America's Annual Meeting here, VBCM enables Willis Re clients to answer three key questions: how much overall risk are we taking; how much capital should we have; and what actions can we take to make our firm more valuable?
In focusing on franchise value, VBCM rejects the notion, implicit in many analytic tools, that a client's business should be valued and therefore managed as if it were in runoff.
Note to Editor: For more information about VBCM, go to: www.