Beginning in 2005, the VBMA will also be hosting industry conferences to allow viral and buzz marketers, clients, strategic partners, research entities, and the media to collaborate and connect to share expertise and best practices, and to network.
The VBMA has experienced tremendous growth in its first year," said VBMA co-founder Justin Kirby of Digital Media Communications (DMC UK and Australia).
VBMA is the leading international association for viral and buzz marketers.
VBMA experienced tremendous growth in its first year accepting over 50 members from a competitive pool of more than 250 applicants worldwide.
The success of VBMA is a testament to the desire of viral and buzz marketing professionals to collaborate, contribute and connect to establish best practices and uplift the industry overall," said VBMA member Aaron Earls of Washington, DC based New Media Strategies.
In an effort to ensure that any discussion and ratification of an Ethics Code in the word of mouth industry is inclusive and representative, the VBMA - - which has 79 members from around the world and 28 in the United States alone -- proposed the formation in December 2004 of an Ethics Coalition with WOMMA and other interested parties, including representatives from the blog community, to discuss a broad range of ethical issues in an open and transparent manner.
It is troubling that WOMMA has thus far held a very non-transparent debate about issues of transparency, honesty and the use of minors in marketing campaigns," said VBMA President, Brian Clark, Founder, President and Chief Production Officer of Florida-based, GMD Studios.
From a consumer perspective, the VBMA expressed concern that the weaknesses and inconsistencies of WOMMA's Code will likely add more confusion to the marketplace.
Bacardi leads international brands in partnering with the VBMA," said VBMA co-founder and DMC Managing Director Justin Kirby.
This partnership demonstrates the power of the VBMA," said VBMA member, Pete Snyder, Founder and CEO of New Media Strategies.
There is a lot of debate and confusion in general marketing circles (let alone the wider business world) about what is and isn't viral marketing, and how it is differentiated from buzz and/or word-of-mouth marketing (WOMM)," said acting VBMA president Thomas Zorbach, of Germany's VM-People.
The VBMA now boasts over 40 members from around the world and is processing more than 120 further applications.