Under the tie-up, Crowd Mobile will team up with Viacom to create new apps leveraging VIMNs
popular brands and celebrities to maximise global exposure.
has likewise promised series like Real Husbands of Hollywood, Being Mary Jane, Nellyville and The Wendy Williams Show to sit besides local productions.
It is great to be able to share more good news about VIMN
's growing business in the Middle East," said Raffaele Annecchino, President & MD, VIMN
MTV's insights and editorial expertise can cast a bright spotlight on the artists and influencers who are shaping the Japanese pop culture landscape and take it out to a wider, global audience," said Ji Hee Nam, VIMN
Asia vice president of digital.
Under the deal, VIMN
takes full control of the free-to-air broadcaster.
Pictured (L-R): David Butorac, Chief Executive Officer of OSN; Fahad Albutairi;Trevor Noah; Raffaele Annecchino, EVP & MD of VIMN
South Europe, Middle East and Africa; and Emad Morcos, Senior VP -- Media Partners & Digital of OSN.
David Lynn, managing director, VIMN
UK, Australia and Central and Eastern Europe, said: we re delighted that Russia and Hungary will be amongst the first markets globally to introduce the Paramount Channel brand and its world class line-up of films to pay TV audiences.
Comedy Central HD is the third brand for VIMN
in the region, complementing the existing presence of MTV and Nickelodeon/NickJr.
Asia and Viva have said they will work together on local production, on-ground events and marketing and advertising sales for MTV in the Philippines.
This brings the total number of VIMN
channels on OSN to four with the already existing VH1, further strengthening OSN's roster of HD channels to a record 55.
assumes full editorial and operational control of all MTV Italy properties, including MTV and MTV Music channels, both of which are on the DTT platform (channel 8 and 67 on remote control) and MTV Classic and MTV HITS on Pay TV platform Sky; www.
As part of ABNxcess commercial debut in July, all three VIMN
channels will be officially launched Tuesday.