As a result, the VRMA staff is hard-pressed to analyze pending bills and respond within the time frame of the session.
Two years ago the VRMA celebrated its centenary and capped that milestone a year ago with another major achievement, the passage by the state assembly of Virginia's first sales tax holiday.
survey revealed a trend toward shorter vacations, creating both more rental opportunities and hard-to-fill, mid-week gaps that place more pressure on housekeeping and reservations.
The VRMA represents more than 5,400 retailers and associated businesses and trade groups, including chambers of commerce.
Although politically and legislatively Virginia is strongly probusiness, it requires constant vigilance to maintain a business-friendly environment, comments Laurie Peterson, VRMA president.
In his VRMA role Scher notes that he has a fiduciary responsibility to make sure that the organization remains in good financial standing.
One initiative Scher is promoting to tackle the membership issue involves creating councils within the VRMA that bring together retailers in specific trades that may lack organized legislative representation--antiques dealers and even pawnbrokers, for example.
“We are extremely pleased to join the VRMA and expand our network of reputable partners in the vacation rental industry,” stated Michelle Ogden, Director of Global Sales for the Hospitality industry for Chetu, Inc.
The ultimate goal of joining associations such as the VRMA is to gain new insight into the software required for managing vacation rentals while networking with other leaders in the field.
Steve Trover, CEO of All Star Vacation Homes and VRMA Vice President, will speak on panels that show how to use trade for more media marketing and share ideas on the value of loyal customers.
Along with other VRMA PR Committee members, All Star's Vice President of Marketing, Sara Moore, will co-lead a workshop on writing an effective press release and present ways to build relationships with local and state marketing bureaus.
Annual Conference is the largest gathering for the professionally managed vacation rental industry, and it offers attendees the latest tips, information, and strategies available," said Ulmer.