References in periodicals archive ?
"My role is to define what our corporate strategy is to serve ads through wireless," says Tim DePriest, director of strategy for Cupertino, Calif.-based AdForce, and interim president of the Wireless Advertising Industry Association (WAIA).
DePriest and the WAIA joined with IAB's Wireless Advertising Council to form the Wireless Advertising Association, looking at solving the many thorny issues surrounding the delivery of advertising to wireless devices.
There's a local agency close to where I live and they claim to be a member of WAIA, the World Association of Introduction Agencies.