DC TV Portfolio Takes New Heights: Additionally,
WBCP will highlight its rich primetime TV licensing portfolio based on DC Entertainment's pantheon of characters across DC Comics and Vertigo.
With a wide range of offerings at Licensing 2008,
WBCP on behalf of DC Comics will highlight the world of Batman, a perennial mainstay that continues to captivate generations of fans the world over.
WBCP is building on the longstanding success of the DC Comics property by working with a host of licensing partners around the world including Mattel, The LEGO Group, Rubie's Costumes, Eaglemoss, Hallmark, Sideshow Collectibles, Bioworld and many more, to create core product that will delight fans of the iconic Dark Knight through 2014 and beyond.
Driving its core Batman business,
WBCP and Mattel continue to maintain the momentum for the ultimate Super Hero with its exclusive evergreen Batman brand that has come to life in toys and at retail.
Additionally,
WBCP will continue to underscore leadership in the arena of football licensing as 2008 program initiatives will be on display, included among them: the European Teams AC Milan, FC Barcelona, Juventus FC, Manchester United and Paris Saint-Germain, The UEFA Champions League, The EURO 2008 and The Mexico National Team, Sao Paulo Football Club and Club America in Mexico.
By working with key licensing partners who are inspired by the unforgettable experience of the film,
WBCP will bring its visuals to life with imaginative product lines that will engage fans both new and old.
Jeffrey Whalen, Senior Vice President, International Licensing,
WBCP, at the grand opening ceremony.
This new deal grants
WBCP the rights to license, manufacture, distribute, promote and sell club-branded merchandise throughout the Americas.
There is a certain shared fanaticism among cereal lovers and comic book fans, which is why Big G cereals,
WBCP and DCE make a super team," says Lisa Tomassen, integrated communication manager at General Mills.
WBCP will also highlight Middle-earth with the long-awaited finale of The Hobbit Trilogy, The Hobbit: There And Back Again, supported by its strong roster of worldwide licensees.
WBCP also announced the development of Tweety "Pop-Up" retail shops that will begin rolling out in key markets, beginning in spring 2007.
Michael Bessel, BYK-Chemie, Germany; "UV Curable Waterborne Resins for Furniture and Cabinetry Coatings" presented by Wenli Jin, Allnex Resins (HQ: Belgium); "Isocyanate Free PU Coatings - Fundamental Chemistry and Performance Attributes" presented by Yawei Xu, Dow Chemical, USA; "Market Research Report on WB Wood Coatings" presented by Ariel Jiang,
WBCP, P.
