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WBII has been proposed as an effective instructional method by many theorists and researchers and assumed as the main stream in the web-based learning environment (Jonassen, 2000; Tam, 2000; Willis, 1995).
Although there are no studies that have focused on the effectiveness of WBII compared to WBDI in higher education, the bulk of the evidence in the studies above led us to predict that students using the WBII would score significantly higher on the achievement measures than those who study the course in WBDI.
Studies on educational major students' attitudes towards WBC in WBII environment reported that students might have or not have a positive attitude towards WBC, but their attitudes did not significantly change or develop throughout the course period.
The bulk of evidence in the studies above led us to predict that participants using the WBDI would score significantly higher on the attitude measure than those studying the course in WBII environment.
Shortly after launch, Dave Swit called him to say he couldn't find a good editor for The GMP Letter (good management practices/FDC regulations), one of the titles Sam launched at WBII, and why didn't he just write it again as a contract editor?
Carter, formerly the publisher and vice president at Financial Times Energy (FTE), was named to her position by WBII's board of directors, which is chaired by Michael Swit, David's son.
"Cindy's wealth of experience in both the editorial and publishing worlds, combined with her knowledge of trade shows and new media, make her the perfect candidate to create the next generation of WBII products and services," Swit said.
"Her commitment to customer satisfaction dovetails with WBII's plan to bring premium, value-added, relevant, up-to-the minute news and information to our customers," he continued.
Since Swit's death, WBII has been managed by executive vice president Karen Harrington, who will continue to play a senior role in WBII's management.
The determination to continue WBII's operation was evident in the decision last month to launch the new weekly Drug Marketing ($797/year), which focuses on the strategy and tactics for developing marketing campaigns for prescription drugs.
Karen Harrington joined WBII in 1973 as a typist and worked at "just about every job at WBII," including the writing the Product Safety Letter.
* Regulatory Watchdog Service (1975), a retrieval service for government documents, $865/year for WBII subscribers, $1730 for non-subscribers.
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