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WDFMWeb Digest For Marketers
WDFMWithdrawn from Marketing
References in periodicals archive ?
One of the most interesting things about Chase's approach is that he made these solo emails into a new kind of content, what he now titles "FYI." They carry the WDFM brand as well as the advertiser's message, but the context is less like a sales pitch and more like a referral, a sort of personal introduction of Larry's client to his readership.
Chase feels that his readers cooperated with the plan in part because he assured them that they would not be spammed, that WDFM would be the gobetween, and that the offers would be relevant and infrequent.
WDFM, 29 John St., #102, New York, NY 10038, 212-619-4780, www.wdfm.com.