A key part of WIRSPA's rum education initiative is the Authentic Caribbean Rum Marque, a stamp of authenticity, provenance and quality for rums produced in 13 Caribbean countries.
To start, WIRSPA aims to use the marque to promote the development of Authentic Caribbean Rum as a distinct sector within the beverage alcohol industry.
WIRSPA's program also includes a rum education campaign for bartenders and trade professionals in Europe and North America.
In the short-term, WIRSPA aims to use the marque to promote the development of Authentic Caribbean Rum as a distinct sector within the beverage alcohol industry.
Full Disclosure: WIRSPA covered the cost of travel and accommodations during this visit to the Caribbean.
"Back in June, WIRSPA
came up here and met with people from the State Department and the USTR.
The basis of this objection was that the WIRSPA felt it was unfair for them to be asked to concentrate most of their export potential in the traditional market of the UK.
Therefore, for twenty years (1975-1995), WIRSPA officials argued for the removal of the quota restriction to ensure greater competition within the European Union rum trade, but to no avail.
The argument by WIRSPA was that it made little sense to restrict entry of white or light rums to Europe because France imported insignificant quantities of this category.