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Dees' countdown show also aired on WKBQ (104.1 FM, now WMLL).
The "Wheel" spun for nearly two weeks on 104.1 FM before it stopped on "Red." The new WMLL began billing itself as "Red @ 104.1--Music With Class." It's a format that's never been tried before, and the eyes of the industry are on St.
WMLL's switch to all-Christmas also signaled the end for Steve and D.C.
The bad-boy jocks, who've built their reputation by stirring up controversy, were previously at 96.3 FM (K-Hits) and 106.5 FM (KIXX and WKBQ) before moving to WMLL last fall.
Louis morning radio market roughly 20 percent of the listeners tune to stations running syndicated shows (the "Steve & DC Show" on WMLL is not counted in this figure since the show originates locally).
Chymes, but the pair's crass on- and off-air antics continue to dull the shine of the Mall's morning show (WMLL 104.1 FM).
Details had not been announced by press time, but sources confirmed that the increasingly tiresome Steve and DC Morning Show is moving from K-Hits (KIHT 96.3 FM), possibly to The Mall (WMLL 104.1 FM).
Louis operations (KSHE 94.7 FM, KIHT 96.3 FM, KPNT 105.7 FM, WMLL 104.1 FM, and KFTK 97.1 FM).
The format of Emmis' WMLL has gone down every month since its inception, and among 12-and-up listeners, co-owned KFTK still delivers less than 1 percent of the market's listeners.
As for other stations trying to copy The River's successful adult alternative format, such as The Mall (WMLL 104.1 FM) and Y98 (KYKY 98.1), he chuckled.
That station and format have been off the air since October, replaced by WMLL.
Three stations which switched formats in the past 12 months, KSD, WMLL and WFUN-FM, show strong stability in their numbers.
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