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La Clare Farms, Pipe, Wis., 920-670-0051, www.laclarefarm.com, Fancy Food Show Booth (WMMB) 4911
WMMB also sees "no end in sight" for growth of Hispanic cheeses, noting that Mexican-style cheeses will see continued growth, and Central and South American cuisines will foster broader application.
A broad dairy product research program, with emphasis on low-fat cheese, continues to be sponsored by the National Dairy Promotion and Research Board (NDB) and the WMMB. A Center for Dairy Research (CDR) was formed at the University of Wisconsin six years ago with funding by WMMB.
WMMB has developed a variety of in-store merchandising materials to support this addition to its in-store Toolbox retail programming that includes a recipe brochure, counter cards, iron man signage and table tents.
The coverage we received far surpassed our expectations," said Patrick Geoghegan, senior vice president of corporate communications at WMMB.
Cheese shops dedicated to cheese "are very involved in the community," observes WMMB Wilkinson.
Specialty cheeses continue to grow, says Wilkinson of WMMB. "The bright spot in cheese sales is the growth of specialty cheeses," she says.
The WMMB also uses recipes as a promotion tool to help the consumer with Wisconsin cheese usage applications.
It's this stake in the cheese industry that led to the creation of the WMMB extranet site WisconsinCheese.org.
Because the approaching holiday season offers opportunities to promote specialty and artisan cheeses, the Madison-based Wisconsin Milk Marketing Board (WMMB) has resources available on its website ( www.eatwisconsincheese.com) to help deli managers looking to leverage these upcoming occasions.
Over at the Wisconsin Milk Marketing Board (WMMB) booth, cheddar blue--a combination of cheddar and blue cheeses--was one of the up-and-coming trends witnessed.
So it is with great enthusiasm that I trumpet the arrival of a new book that can take its rightful place on the shelf alongside those modern classics, "The Great Big Cheese Cookbook" (Running Press, $22.95), a great new resource for cooking with cheese from the folks at the Wisconsin Milk Marketing Board (WMMB).
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