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This is exactly what Smith has achieved with WMTR's HD2 feed, a country music format delivered through an FM translator in the adjacent town of Wauseon.
"For 51 years WMTR has broadcast the 'High School Game of the Week,' which meant we had to pick and choose which game might be most appealing each week.
As of August 2, WMTR added approximately 60 new advertisers thanks to its HD Radio presence.
This was only the latest in a string of firsts for WMTR. The station was the first in the region to broadcast in quadrophonic FM in the 1970s, and the first to adopt digital audio tapein the late 1980s.
As Smith is focused on the business elements of the station -- in addition to also being WMTR's morning drive jock -- he naturally turned to his engineering talent to identify the most technically superior and cost-efficient systems.
WMTR has long used an Energy-Onix tube transmitter that was showing end-of-life signs.
The infrastructure at the main studio was all analog, and Smith opted to have a new studio built for "The Buck," WMTR's HD2 channel.
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