WOMMA

AcronymDefinition
WOMMAWord of Mouth Marketing Association (also seen as WMMA)
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References in periodicals archive ?
TOP DISPLAY: Kick-boxers from Impact Martial Arts in South Bank with their WOMMA World Games medals Picture by IAN COOPER
WOMMA has published a 20-question "Ethics Assessment Tool" that communicators should answer before launching a word-of-mouth campaign.
Storytellers Campfire will feature a Preview of the WOMM Fest Event this Friday, February 15, 2013 at 11:00 AM Pacific Time with Rod Brooks Vice President of PEMCO; a WOMMA Member and contributor to the coast to coast conference.
WOMMA is the leader in ethical word of mouth marketing, professional development opportunities, and knowledge sharing with top industry marketers.
Then I checked in with the Word of Mouth Marketing Association (WOMMA), an organization that came into being in 2004.
Once completed, movies are promoted utilizing various forms of "viral" marketing, such as websites and blogs (a word-of-mouth marketing association, WOMMA, has already been created) saving on what currently represents 30 percent of a film's budget.
WOMMA (The Word of Mouth Marketing Association) estimates that a negative experience with a product can stimulate the individual to share their experience and displeasure with several others and in recent years the Internet multiplies this effect.
WOMMA, the Word of Mouth Marketing Association, outlines its ethical guidelines as falling into three buckets: honesty of relationship, honesty of opinion and honesty of identity.
The Word of Mouth Marketing Association (WOMMA) formed in 2005 and at last count, boasts 391 members.
WOM marketing is defined as "communication about products and services between people who are perceived to be independent of the company providing products or services in a medium perceived to be independent of the company." The Word of Mouth Marketing Association (WOMMA) presents a simpler definition: "the act of consumers providing information to other consumers."
A newly formed Word Of Mouth Marketing Association (WOMMA) has plans to make what's now a guerilla tactic into a legitimate practice.
The agency has earned recognition from WOMMA as the WOMMIE recipient and as a finalist for ad:tech's Limelight Award for Best Social Media Marketing & WOM campaign.