, a line of distinctive tabletop products, is a joint venture between Wilton Industries and Farber's company, Product Development Workshop, that he runs with his son John.
"It's a new direction more than anything," said Fred Cecala, vice president of marketing and product management for Copco, Rowoco and Wovo
. "We've always been a design leader in the categories we play in, but this is the first time we've co-branded and had the endorsement of a renowned designer, and put his name on the products as well."
162 FIFTH AVENUE, SUITE 1003 NEW YORK, NY 10001 212-242-3369 SAM FARBER
CHICAGO-A year after its launch, which consisted of carafes and serveware, Wovo
is breaking into the melamine dinnerware category at this week's International Housewares Show.
He also is designing products for Copco and Wovo
for this week's show.
At the keynote session, Sam Farber -- originator of OXO Good Grips Tools and WOVO
tableware -- will moderate a distinguished panel examining "Speak Design: The New Language That Delights Consumers and Drives Sales." The noted panelists including Patrick Douglas of Target Stores, Troy Rodman of Sears, Roebuck & Co., Eric Chan of ECCO Design Inc.
"As you move from cookware to serveware to the table, you move along an axis from function to aesthetics," said John Farber, managing partner of Product Development Workshop, which makes the Wovo
line of serveware and kitchen products.
NEW YORK-Less than a year after its launch, Wovo
is moving further into the world of entertaining.
WOODBRIDGE, Ill.-Introduced as a brand last year at the Gourmet Products Show in New Orleans, Wovo
has expanded its offerings with its new Twist bowl while sticking to its design sensibility philosophy that functional products should also be highly attractive.
Not only has Sam Farber been the driving force behind Oxo, Copco and now Wovo
, he has also been influential in bringing thoughtful and affordable design to housewares.
Looking a little further ahead, Sam Farber, industry veteran and founder of Oxo and Wovo
, said designers will have to steer clear of "unnecessary technology" and turn their attention to "user-centered design."
The new tones range from the sage at Emile Henry to Le Creuset's jewel-like jade and Wovo
's light celery.