WRVECWhite River Valley Electric Cooperative (Branson, MO)
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At WRVEC we have an annual three-day strategic planning retreat for the entire board of directors, cooperative management and key staff.
WRVEC also uses a variety of tools to measure the success of our efforts, one of which is the American Customer Satisfaction Index (ACSI).
Facing the implementation of a rate increase in April 2008 (with most members projected to experience a total increase of approximately 17 percent) and changing member demographics, WRVEC took steps to expand its reach, increase its recognition as a cooperative, and build further trust and member confidence.
What's more, over the last five years WRVEC has worked hard to strengthen its media relations.
When undertaking the integrated marketing and communication plan we articulated the following goal: "WRVEC shall enhance member satisfaction and loyalty through services, products and programs that are effectively communicated and delivered in a manner that differentiates WRVEC from other electric utilities." One of the most powerful tools we have employed to engage our members and demonstrate the cooperative difference is the Our Energy, Our Future (OEOF) campaign.
As we move forward, WRVEC will continue to place a high priority on communication.