WSFMAWashington State Farmers Market Association
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The Washington State Farmers Market Association (WSFMA, contacted the grocer's corporate offices and explained that state law mandated that farmers' markets be made up of farmers selling directly to the public.
"Because farmers' markets disappeared for a couple of generations and are just making a comeback, there is a lot of confusion about what the term means," says Joel Wachs, past president of WSFMA who took a lead role in contacting Safeway last summer.
WSFMA is a little more lenient, allowing resellers but requiring 50.1% of all market sales to be generated by farmers selling directly to the public.