WTPEWelcome to Planet Earth (Great Bear Astrological Center, Eugene, OR)
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where WTPE = Willingness to pay for eco-product and WTPNE = Willingness to pay for non-eco/conventional product.
To establish any statistical difference in the premiums between the different treatments and considering a possible correlation of the dependent variables (WTPE. WTPNE, and RPREMIUM) a MANOVA test was conducted.