During the recent spring ratings period, WTWP
finished tied for 18th place among local stations, with an average of 1.2 percent of the audience, according to Arbitron.
At first blush this sounds like the WTWP may work as a prejudice reduction training tool in precisely the way McIntosh intended.
Additionally, in some related work, Branscombe, Schmitt, and Schiffhauer (in press) have provided preliminary evidence that identification level is an individual difference variable that can probably impact upon individuals' reactions to the WTWP exercise (shown indirectly here by subsequent responses to a modem racism scale).
However, we would further suggest that diversity trainers might best employ the WTWP with more diversity competent participants (i.e.