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WUTBWater Under the Bridge
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With early deals in place with Gotham's WWOR, LA's KCOP and Baltimore's WUTB, Studios USA has given a "firm go" to the strip, which follows criminal cases from the initial police investigation through the final courtroom verdict using footage, re-creations and interviews.
Invigorated in short order with off-net reruns of old sitcoms such as "Good Times" and "MASH," the rechristened WUTB is now averaging a 3 household rating and 5 share with UPN's primetime programming.
"When we started seeing these numbers (on WUTB), we just said, `Look at that little station go'," says Mike Easterling, manager of programming and public affairs for CBS' WJZ Baltimore.